Blog SEO is important because it helps you consistently get more traffic to your website. There are many things you can do to optimize your blog posts for SEO.
In this article, we will share our best blog SEO tips to help you optimize your blog posts for SEO like a pro. These are the tips that we use on our own blogs, which gets millions of visitors from search engines.
Many of our readers have asked us to share tips on how to optimize blogs posts for SEO, so they can get better search rankings.
The best time to optimize your blog content for SEO is when you are creating it, but you can always go back and improve your old articles as well.
1. Plan Your Content with Proper Keyword Research
Many beginners just use their best guesses to write about topics they feel that their users would be interested in.
You don’t need to rely on blind guesses, especially when you can do keyword research to find out exactly what your users are looking for.
Keyword research is a technique used by content creators and SEO experts. It helps you discover topics your users are interested in based on the search engine data.
Plan your content with keyword research
You can then use these keywords to plan your content strategy. This will ensure that you write about topics that people are actually looking for, and it’s a great way to find new blog post ideas.
We recommend using keyword research tools like SEMRush or Ahrefs. They offer in-depth keyword data, competition analysis, keyword position tracking, and tons of other useful features.
For detailed instructions, see our article on how to do keyword research for your blog posts.
2. Find Semantic Keywords for Your Focus Keyword
After you have done your keyword research and discovered keyword ideas, it is time to pick one that has the highest search volume and low competition.
This will be your focus keyword. It is the search phrase that your users are most likely to look for.
If you are using the Yoast SEO plugin, then you can set the focus keyword in your article’s SEO settings. This would allow you to see how effectively you have used it in your article.
3. Write an Effective Blog Post Title
The title of your blog post is extremely important for search rankings.
A good blog post title makes your article more relevant to the search query. More importantly, it motivates users to actually click on your article when they see it in search results.
You can make your blog post title more SEO friendly by using your focus keyword in the title.
Aside from adding your focus keyword, we also recommend making your headline catchy and click-worthy. That’s because click through rate (CTR) plays an important role in SEO.
There are several formulas to write effective headlines. The one that still works is called EMV or emotional marketing value.
This formula recommends using power wordsthat trigger specific emotional responses in your audience. There are online tools like EMV headline Analyzer which help you calculate your title’s EMV score.
4. Make Internal Linking a Habit
Once you have blogged for a while, you will have enough content that you would want users to read. With internal linking, you can send new readers to check out your older relevant posts.
Internal linking is a great way to develop a contextual relationship between your new and old posts. It also allows you to pass relevant link juice to your older articles.
WordPress makes it easy to search for your old posts right inside the post editor. Simply select the text that you want to link and then click on the link button.
A text pop-up will appear below your selected words. You can start typing to search for the older articles that you want to link here.
Making internal linking a habit will make sure that your on-page SEO is good, and that your older articles continue to get new links.
Often beginners make the mistake of doing 1-way internal linking where they link to older posts from new articles. You can and should also go back to edit older posts to link to your new articles for maximum benefits.
5. Add Images and Videos to Your Blog Posts
Search engines often rank engaging content higher in search results. Images and videos are far more engaging than plain text.
You want to make sure that your blog posts contain images between paragraphs.
When adding images, you want to be careful about image copyrights. Often beginners copy images from other sites to use on their site, and this can get you in legal trouble if you do so without proper permissions.
Don’t worry, there are plenty of places where you can find royalty free images to use in your blog posts. You can also use your own original photographs or use websites like Canva to create engaging graphics.
Make sure that you optimize your images for SEO. See our tutorial on how to optimize images for search engines for detailed instructions.
Videos are even more engaging than images. You can convert your blog posts into videos by creating slideshows, vlogs, or experiment with other formats.
However, you should never directly upload videos to your blog posts. WordPress is not optimized to serve videos, and your shared hosting service can’t handle them.
We recommend uploading your videos to YouTube. It is the second most popular search engine, and the second largest social media platform right after Facebook.